Matt Hirst.
A decade in e-commerce category/product management for automotive companies doing $400M-$3.5B in revenue. CRO sales experience at a top Shopify optimization agency. Ex-lead PR writer at a national agency, placing clients in AP, Business Insider, Yahoo Finance, and more. Ex-news freelancer.
I've sold CRO packages to brands ranging from $5k-$100k+ MRR. I've written press for Grammy managers, top podcast hosts, and healthcare executives. Now I take that same experience and apply it to CRO audits and the traffic that fuels conversions, tearing apart pages and telling you exactly what to fix and why.
Background.
E-Commerce
10 years as an automotive product data manager and category manager. Company #1: $3.5B in revenue. Company #2: $400M in revenue, #1 Automotive PL brand on Amazon. Deep understanding of product offering management, product data, and end-to-end publication.
CRO
Lead salesman for a top Shopify optimization agency. Average client CVR across all AOVs: 3.5%. Ad Landing Page average: 6%. Every audit draws on real sales and optimization data, audience research, and user journey analysis.
PR Writing
Ex-lead writer at a national PR agency. Published in AP, Business Insider, Yahoo Finance, Boston Herald, and hundreds more outlets. Brand stories need to be told powerfully and with intention.
Let's work together.
Whether you need a CRO audit, press coverage, or landing page copy - I'm one message away.