INSIGHTS
CRO insights, conversion optimization tips, and PR strategy.
CRO
For professional services, the About page is where the buying decision happens. Here's what a skeptical buyer is looking for, and why most About pages answer a question nobody asked.
CRO
A walk through the audit I delivered to Mike Young of GIS Case Analysis, section by section. What gets measured, what the deliverable looks like, and which finding was worth more than the rest combined.
CRO
Three services, three price points, and a lot of overlapping sales copy. Here's what each one actually measures, and how to tell which problem you really have.
CRO
Most conversion metrics advice assumes tens of thousands of sessions a month. Here's what to track when you have hundreds, and which standard numbers actively mislead you at that size.
CRO
CRO audit pricing runs from free to five figures. Here's what the money actually buys at each level, and how to tell which one your business is ready for.
CRO
The sample size math is brutal for small sites, and most owners have never run it. Here's the real number, why it climbs so fast, and what actually works below it.
CRO
The proof you can put on a new practice's site before client number one, and the process for collecting real testimonials from the first engagement onward.
CRO
Finding nineteen problems is easy. Knowing which four to fix this week is the actual skill. Here's the method I use to rank findings in every audit.
CRO
Most conversion problems are findable without hiring anyone. Here's the work you can do this weekend, the part that's genuinely hard alone, and when not to hire me.
CRO
The full checklist I work through on every audit, grouped by area and ordered so the expensive problems surface first. Free, and no email required.
CRO
The eight sections a professional services site needs, the question each one answers, and why the order matters more than the content.
CRO
Five reasons a professional services site gets visitors and no contacts. Most of them are cheap to fix, and the most expensive one is invisible from the inside.
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