Minimum Viable Product (MVP): Definition

Summary: MVPs are learning tools that test whether an idea is valuable to users.

Low-code platforms and AI-assisted design tools have made it faster than ever to build new products. But speed of creation can obscure the critical question in product development: Are we building the right solution for our users? Minimum viable products (MVPs) exist to answer that question before you commit to a full build.

What Is a Minimum Viable Product?

A minimum viable product (MVP) is the simplest version of a product or feature that enables a team to assess whether users will derive meaningful value from that product.

An MVP is essentially an experiment designed to gather feedback and determine whether an idea has the potential to succeed in the market before investing in a full-scale solution.