Summary: Statistical significance helps establish whether a result is reliable, while practical significance helps determine whether it is worth acting on.
When you run a quantitative usability study or analyze a survey, it's tempting to get excited when a result is statistically significant. But before you celebrate, pause: statistical significance doesn't automatically mean the result matters in practice.
In UX research, what's statistically significant might not be meaningful to users, product teams, or business outcomes.
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Get a CRO Audit - $99What Is Statistical Significance?
Statistical significance answers the question: Is this result likely due to chance?
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